About Zurich is a global leader in providing insurance-based financial services with operations in the U.S., Europe, Asia Pacific and Latin America. Founded in 1872, the Group is headquartered in Switzerland. Zurich has over 60,000 employees on serving customers in over 170 countries.

The Challenge Zurich global leader in the insurance market approached Actialize to develop an innovative service providing value added services for customers and increase interactions.

The Solution Actualize worked with Zurich to understand their needs and developed TestPC which provide customers with more than just an insurance cover. Actualize provided a marketing campaign and a peace of mind service, which were included in home insurance and other policies.

Results Our solution created 681,297 new digital interactions with customers in 2010. Providing an opportunity to cross and up-sell services.