The mobile Internet has become one of the most compelling examples of a new advertising platform that is only just beginning to be exploited to its fullest.  2011 was a year for the industry to mature, but the industry is expected to grow at a rapid pace in 2012. For every business, whether it's located in Andura, Mexico or the United Kingdom, being available on the mobile Internet is hugely important to effective digital marketing. To that end, one of the trends in insurance marketing has been to offer customers something more than advertising. In the bluntest terms, insurance is

Read More

The innovative Telecom industry continues to expand their services to provide a positive brand experience and more customer interactions. Mobile broadband is becoming an integral component to telecom networks, and Hometown Telecom has recently signed an agreement with LightSquared so that they can provide mobile broadband services to their international clients. Innovation in this industry continues to be a prominent factor in deciding which services to offer. Driven by a desire to improve customer loyalty by helping users, Hometown Telecom and other like-minded Telecom companies are now offering an array of services that provide value to their clients. Opening another channel

Read More

The popular iPhone 4S has now made its way into the Telecom industry, with China Telecom approving a network access license so that China’s 3^rd largest mobile carrier can begin selling the device. Several other companies in China have already begun selling the iPhone 4S, but China Telecom will now begin to introduce their own line of iPhones in the next few months. While other companies in China have already taken advantage of the iPhone market, this markets a significant change for China Telecom who will now be able to expand their lineup of mobile phones, smartphones, and other mobile devices

Read More

[caption id="attachment_1975" align="alignright" width="300" caption="By Hugh Macleod www.gapingvoid.com"][/caption]

As digital marketing begins to take hold in every industry, there are significant advantages to using digital marketing emerging. Since digital marketing allows you to connect with customers and prospects in a new way, it can also open the business up to far more opportunities to attract new customers and build brand awareness. Research and development plays a critical role in a company’s success, and a highly focused marketing initiative can help ensure that the customer is aware of the innovations and advancements that are taking place within an industry and within a

Read More

In this quickly growing industry, using the latest and most advanced digital marketing initiatives will help insurance companies satisfy their clients and improve customer loyalty. There are several ways that an insurance company can employ digital marketing to enhance their power to reach a new customer base. The first area that all insurance companies should focus on is collecting emails and building databases that will contain them and give employees easy access to clients’ contact information. Communicating with customers via email is becoming a common practice in all industries, and insurance companies with a comprehensive database of email addresses can quickly

Read More

Companies are now finding that social media engagement plays a critical role in brand awareness, reputation management, and customer interaction. Insurance companies are now becoming part of the social media market by developing effective strategies to reach new customers and connect through other mediums with their customers.  After all, an audience of over 800 million users on Facebook alone is hard to ignore. Since social media has risen to prominence, there are several companies that have gained a significant advantage in their marketplace simply by joining social media circles. As the influence of these outlets continues to expand, it is imperative

Read More

We came across this interesting innovation at CES 2012, where ESCORT Live™ uses social media and GPRS on the iPhone to warn the driver of potential speed cameras and police with speed guns. It's fascinating to see how speed camera detectors have evolved from pre-loaded information, to real time user generated content. The real advancement is that never before could radar detectors locate police. No wonder it was the Innovations Award Winner at CES 2012.

Read More