One great example of how digital marketing can also be a customer service asset can be explained in terms of auto insurance. Many individuals who travel a great deal choose to alter their policy a bit when they head out on the road. Providing easy ways for such individuals to understand their policy and how they can alter it to accommodate their present needs is a great way to use digital technology as a combination of an advertising platform and a resource. For customers, the great experience they have working with your company can make them feel very loyal.

In some cases, multi-insurance policies are also a bit difficult for customers to understand. Having instant access to information that details all of the different features of your company’s policies and that offers a glossary so that people can understand exactly what is being discussed is a great way to market with a service. Digital marketing oftentimes relies upon generating high-quality content as a way of fostering customer loyalty. For insurance companies, policy information provides many opportunities to do so.

If you sign up for a cellular contract these days, you’ll see that most of the recommended handsets have sophisticated browsing features. In fact, these devices oftentimes allow people to serve the mobile Internet as conveniently and usefully as they could surf the Internet at their desktop computers in their own homes. Finding information about restaurants, theaters, streets and all of the other intelligence that individuals need to navigate a city and to enjoy themselves doing it is easier on mobile devices than it’s ever been. If companies aren’t marketing in a way that allows them to have a presence on the screens of these millions of devices, the company is missing out.

Smartphones and tablet computers are powerful marketing platforms. They do require, however, that the advertising used on them is optimized for the task and that the messages being communicated themselves are actually targeted at individuals using these devices. In the past, people were only making telephone calls on their cellular devices. Today, the smartphone provides a channel of communication that is much more than a simple telephone. It provides access to services such as Facebook, LinkedIn and Twitter and, because of that, it not only provides a way to reach out to customers, it provides a way for customers to reach out to the businesses that they use.

While blogging was once the main means by which people communicated online, social media sites such as Facebook and LinkedIn have become increasingly popular.  After all 250 million people use Facebook. Twitter offers a way for users to share information instantly. Because of this, there is, for all intents and purposes, a completely free an endless supply of information about what Internet users find compelling. Of all of the things that have come and gone, one of the things that has never diminished in its ability to generate interest among Internet users is video. Viral videos are passed around on social media sites, video sharing sites and via e-mail. Using the principles of digital marketing, this video sharing creates an opportunity to craft very personal and compelling messages and put them in a form that will generate interest among customers.

Currently, social media sites tend to be dominated by videos that are very emotional in one regard or another. Sometimes the emotional content is very positive and lighthearted, such as the ubiquitous cat videos that get passed around endlessly. In other cases, the videos are quite poignant and designed to elicit a more substantive emotional response. One of the trends in insurance marketing over the past decade has been to humanize insurance companies. For companies attempting to do so, social media is a powerful advertising platform.

Innovation in this industry continues to be a prominent factor in deciding which services to offer. Driven by a desire to improve customer loyalty by helping users, Hometown Telecom and other like-minded Telecom companies are now offering an array of services that provide value to their clients. Opening another channel of communication gives Telecom companies an edge in this rapidly growing industry, as it provides a multitude of options for customers to choose from when selecting services to meet their specific needs.

When developing a marketing strategy for a Telecom company, technology innovation and a broad range of service offerings assists in the development of an effective marketing message and an advertising platform. As companies attempt to attract new customers and gain more market awareness, the development and execution of a highly targeted and effective marketing campaign is essential to the ongoing growth of a telecom company.

As Hometown Telecom has done, it is important to ensure that mobile broadcast along with remote support and data backup are offered to potential customers. By explaining the value of each of these services to prospects, Telecom companies can expand their market potential and ensure that they are keeping up with the expanding Telecommunications industry.

While other companies in China have already taken advantage of the iPhone market, this markets a significant change for China Telecom who will now be able to expand their lineup of mobile phones, smartphones, and other mobile devices with one of the most revolutionary products on the market. The company had expressed interest earlier in the year after the release of the iPhone 4S, and this may have prompted the actions that have been taken to ensure that China Telecom will become one of the country’s iPhone providers.

The device that will be compatible with China Telecom is still in the works, and it will expand the sales of Apple’s iPhone considerably. As of now, the device is offered in Apple retail stores, from resellers, and through China Unicom. With China Telecom becoming part of this rapidly growing industry, people will now have the opportunity to purchase the iPhone from a variety of carriers.

This marks the significant change that has taken place in the mobile industry since Apple began creating the iPhone, and Chinese telecom companies will also be able to offer this device. In the digital community, mobile phones have become a staple, and Telecom companies like China Telecom will now be offering a variety of mobile devices to satisfy their customers and ensure that they are adapting to the industry changes that continue to take place in this industry.

By Hugh Macleod www.gapingvoid.com

As digital marketing begins to take hold in every industry, there are significant advantages to using digital marketing emerging. Since digital marketing allows you to connect with customers and prospects in a new way, it can also open the business up to far more opportunities to attract new customers and build brand awareness. Research and development plays a critical role in a company’s success, and a highly focused marketing initiative can help ensure that the customer is aware of the innovations and advancements that are taking place within an industry and within a company.

As far as digital marketing initiatives, there are several that are worthy of consideration. As people begin to look towards social media to connect with businesses and find out more information on products or services, this is a critical area to target in any digital marketing campaign. Facebook, Twitter, and LinkedIn have proven to be invaluable resources when searching for an outlet to connect with customers and share information on products or services. It is important to make sure that you have created a positive brand experience through each one of these social media outlets so that you can encourage more customer interactions and build customer loyalty.

In addition to social media marketing, other digital communication channels are also available to help businesses expand on their marketing message and provide valuable information to their customers. Blogging has become a common practice, and many companies stand to benefit from setting up their own blog. The blog allows you to stay connected with customers by sharing new developments, innovations, and service offerings. You can also address industry changes that may affect the customer, and this will help build a relationship of trust with your customers.

There are many other digital marketing initiatives that will help you reduce costs and stay in touch with your customers. By developing an effective digital marketing strategy, you can broaden your customer base, build brand awareness, and encourage more customer interactions.

In this quickly growing industry, using the latest and most advanced digital marketing initiatives will help insurance companies satisfy their clients and improve customer loyalty. There are several ways that an insurance company can employ digital marketing to enhance their power to reach a new customer base.

The first area that all insurance companies should focus on is collecting emails and building databases that will contain them and give employees easy access to clients’ contact information. Communicating with customers via email is becoming a common practice in all industries, and insurance companies with a comprehensive database of email addresses can quickly and effectively address client concerns, improve the customer service experience, and open a new channel of communication with customers and prospects.  With GMail having 350 million users alone, there’s no doubt that email is the best way to reach consumers.

Another important aspect for insurance companies to take note of is their marketing analytics data. This data is important to determining the outcome of certain marketing initiatives, and it will help the company become more aware of how their brand is viewed by their customer base and prospective customers. Companies should also focus on other digital components that could help increase customer satisfaction with using their services such as apps, social media, and a broad range of other technological advancements that have paved the way for more open digital communications.

As the world moves towards a digital environment, it is imperative that insurance companies find ways to connect with customers through these channels. With technology innovations and advancements in the industry, there are several powerful ways that insurance companies can grow their business with digital initiatives that are designed to increase engagement with customers and provide a better user experience. To improve customer loyalty and brand awareness, reaching out to people through other channels of communication is an essential step to creating a sustainable business in the 21^st century.

Companies are now finding that social media engagement plays a critical role in brand awareness, reputation management, and customer interaction. Insurance companies are now becoming part of the social media market by developing effective strategies to reach new customers and connect through other mediums with their customers.  After all, an audience of over 800 million users on Facebook alone is hard to ignore.

Since social media has risen to prominence, there are several companies that have gained a significant advantage in their marketplace simply by joining social media circles. As the influence of these outlets continues to expand, it is imperative for insurance companies to become part of some of the most well-known and frequently used social media channels.

Insurance companies can benefit from several social media platforms, including Facebook, Twitter, and LinkedIn. In addition, companies can begin blogging to increase their social media presence and inform their customers and prospects of changes to their company/industry. Blogging is an essential component to running a highly effective social media campaign, as it drives traffic and interest to the company’s website and helps to develop an ongoing relationship with clients.

Social media engagement is important for all companies, and those in the insurance industry can begin to streamline their social media communications by forming marketing initiatives that incorporate interactions on these sites. While many insurance companies have taken the leap and created a social media presence, others are still considering the benefits to enabling social media participation in their marketing strategies.

Social media has been found to have a significant impact on customer loyalty by providing a positive brand experience and an additional channel of communication. By encouraging more customer interactions, these digital marketing initiatives can have a profound impact on business growth, productivity, and branding. With trends in insurance marketing leaning more heavily towards digital communications, it is important for marketing directors to consider the essential role that social media plays in customer engagement.

The role will involve working directly with the marketing director and various departments within Europe, Latin America and Asia. It’s essential that the marketing assistant can work independently but also within a team environment. All intradepartmental communication is strictly in English, although amongst other departments communication generally in Spanish.

Qualification and Essential Requirements

The candidate should have a degree from a reputed university in marketing, business administration or economics. Should be fluent in English and Spanish. Additional exposure to digital technology, design or masters degree will be our strong preference. We require the manager to have a minimum of 3-4 years experience in marketing and working in a similar role.

Main Role

A brief description of the role of the marketing manager is available below, although the marketing manager should be flexible and keen to take on further roles as required.

Brand Management Project managing the development of the new brand and making sure that all departments within the organisation follow the guidelines and stationary provided. Occasionally the marketing manager will be required to develop new stationary via external agencies. The entire process needs to be project managed and verified by the management.

Event Planning / Launching Planning and coordinating complete events in Madrid and Latin America. When events are organised abroad the marketing manager will work with local country managers and external agencies to deliver the event.

Planning budgets and timelines the marketing manager is required to work with marketing director to prepare a blueprint with targets, budgets and timelines for various activity for the forthcoming months.

Internal Communication / Events Work with Director of Human Resources to plan and organise internal communication and events as and when required.

Product Marketing Preparing branding, conceptualising and launching new products to our customers by working with commercial, operations and technical department.

Press Releases Occasionally develop press releases and news articles to go on the website and other news channels. Further, working with news agencies or PR organisations in regards to company related news and press opportunities.

Key Skills

• Customer Focus
• Result Oriented
• Highly innovative/creative
• Influencer and persuasive
• Good with planning and organisation
• Ability to negotiate
• Entrepreneurial /
• Motivated and keen on constantly learning
• Focused on Time management

To send your CV please email HR and mention Marketing Manager in the subject.